Using an explainer video for business isn’t an uncommon practice in many industries. It’s one of the most effective marketing tools to capture the audience’s attention at a glance.
Unlike other marketing strategies, an explainer video has its advantages to appeal attractive to the viewers. That’s because the sequence of engaging visuals and sounds is a great combination to represent the respective brand.
Its short duration makes it easier for the viewer to stay until the end. Moreover, the short-form video is apt for every social media platform to share— making an explainer video an excellent tool to promote your brand.
The Utmost Benefits of Explainer Videos
Explainer videos have many benefits that attract business owners to start producing one. The following are some of the utmost outcomes you can get with explainer videos.
1. Increase Brand Awareness
Introducing your brand to the public is probably one of the hardest jobs in every entrepreneurial journey. People don’t know who you are and are used to the current brand in the market. When you first launch your brand, you have a 50% chance of successfully capturing the audience’s attention.
Your initial move is essential to review your business model in the next campaign. Therefore, you need to craft your strategies carefully.
An explainer video can help you go through this step by providing a clear and crisp message that engages your target audience. It’s practical to spread awareness about your brand quickly.
2. Increase Conversion Rates
Explainer videos are famous for their effectiveness in bringing more conversion rates fast. Its unique features, such as a stunning visual and powerful storytelling, allow the audience to get attached easily.
When your target audience is in line with the solution you offer through your explainer video, it isn’t impossible to get more leads in a relatively short time.
Tips to Optimize Your Explainer Videos
Having explainer videos isn’t enough, and it doesn’t guarantee complete success after making one. However, there are many ways to achieve your target by optimizing your video. Here are the following tips:
1. Set Your Goals
Often, marketers or business owners don’t set goals when producing an explainer video. All they do is make one in the hope of achieving success overnight, as Dollar Shave Club does.
However, most marketers ignore the fact that even a successful company like Dollar Shave Clubhave strategic planning and goals before producing a video
Setting your explainer video goals helps you to get a clear vision of where the video is going. You’ll know what’s lacking and what needs to be improved in your explainer video when you know what you’re doing. Therefore, it’s vital to understand your goals prior to creating your masterpiece.
2. Keep It Short and Concise
The beautiful thing about explainer videos is that it compiles many things about your brand in a short format. Short-form videos can help the viewers veer away from boredom and engage with them more effectively than long-form ones.
The shorter your explainer video is, the better it is for the viewers to retain the message. This results in a high engagement that eventually leads to higher conversion rates.
Moreover, when you create a short explainer video, you’ll not only help your audience but also make your work easier. That’s because social media rules only allow short-form videos to be shared anywhere.
3. Use an Eye-Catching Thumbnail
A thumbnail is one of the video’s essential parts. It’s the first thing viewers see on a video before they click on it. Therefore, you need to use an eye-catching thumbnail to capture the audience’s attention at first glance.
For example, you can incorporate a snippet of your explainer video for your thumbnail. Or, use attractive pictures that urge the audience to click on the video quickly.
However, what’s more important is that your thumbnail must represent what your content is all about. Using unrelated photos in your thumbnail will leave your audience upset, and consequently, they won’t watch your explainer video until the end.
4. Come Up With A Persuasive Title
You must’ve seen clickbait titles on videos. There’s nothing wrong with using such a title. However, this connotation can become so damaging as the title doesn’t represent the content at all.
Instead of writing a scandalous title that may attract the audience, it’s better to implement a persuasive one. With a compelling title, you can urge your audience to view your video. They can also expect something from it beforehand.
So, try writing an engaging title that wholly represents your explainer video. Then, you don’t need to attract the audience in the wrong way.
5. Implement Call-to-Action
It sounds obvious to every marketer out there to implement a call-to-action (CTA). This is the main reason why a brand creates an explainer video in the first place. Surprisingly, not all business owners understand the power of CTA in a video.
First off, you may think of a CTA as a button or hyperlink text to your landing page. The fact is it doesn’t apply to a video. Unlike the common CTA in the text version, you can put the button everywhere on your page. The video CTA can’t be like that.
Video CTA forms in many things. One of the examples is the narration itself that the voice actors spell out loud. It can also be the moving animation or text that the narrator urges you to do the next step. That’s why don’t forget to carefully craft your video script to give a sense of urgency to your audience..
Explainer videos are undisputedly a useful tool for every marketer to build the audience and acquire customers. Although it’s been proven to increase conversion rates in a short time, not all explainer videos are successful when launched in public. Therefore, it’s vital to optimize every explainer video to get the most outcome in the end.